Bringing the Kingsway Stores Home: Our Exhibition Opens in Accra15 Jan – Easter
On 15th January, we celebrated the opening of “Shopping Emporiums of West Africa: The Kingsway Stores” at Jamestown Cafe and Gallery in Accra, marking a significant milestone in our ongoing research into the architectural and commercial legacy of the United Africa Company. The launch evening brought together an engaged audience including President of the Ghana Institute of Architects Tony Asare, Dr Abena Busia, and Ronnie Micallef, the incoming High Commissioner of Malta in Accra, for what proved to be a thought-provoking discussion about retail modernism, colonial commerce, and architectural heritage in West Africa. David Kojo Derban gave a wonderful opening talk to contextualise the exhibition, along with a wider welcome from cafe and gallery owner architect Joe Owusu Addo.
The exhibition represents the culmination of over 5 years of collaborative research examining the Kingsway department store chain, which operated across West Africa throughout much of the twentieth century. Working alongside Unilever archivist Claire Tunstall and colleagues Ewan Harrison, Rixt Woudstra, Paul Robinson, and Michele Tenzon, we’ve traced the fascinating story of these iconic shopping emporiums from their inception through the independence periods of West Africa and beyond.
This work forms part of our broader investigation into the United Africa Company, published last year by Bloomsbury as “Architecture, Empire, Trade.” In our recent Journal of Design History article, co-authored with Ewan Harrison, Irene Appeaning Addo, and Oluwaseun Muraina, we wrote that “Kingsway responded to independence by instrumentalizing a particularly modernist domesticity through a series of didactic marketing efforts and the construction of boldly modernist new stores.” The article reveals how these stores weren’t simply places of commerce but architectural statements where “modernism is here revealed as complexly imbricated with colonial and neocolonial profit-seeking.”
The exhibition itself has journeyed from Liverpool to Ghana, carefully packed and stored at Jamestown Cafe before being installed in early January. Two freestanding pavilions display archival photographs from the Unilever Archive, accompanied by newly commissioned 3D-printed models created by Liverpool School of Architecture students and archival films that bring the stores’ bustling atmosphere to life. The pavilions themselves, fabricated using CNC routers by our expert technical team at Liverpool lead by James Galliford, echo the modernist architectural language of the stores they document.
What makes presenting this exhibition in Accra particularly meaningful is the opportunity to share this research in the very city where the first Kingsway store stood. The ruins stand next door to the gallery – a poignant reminder of this commercial and architectural heritage. Through collaboration with Allotey Bruce Konuah, we’ve extended the exhibition beyond the gallery walls with vinyl street banners installed on both the gallery exterior, creating a dialogue between past and present. The banners also contain QR codes so visitors and passers-by can freely download the catalogue.
Our commitment to sharing this research extends beyond this single exhibition. We were interviewed on Asaase Radio morning show and it was great to share our work with a broader audience across Ghana. Following the exhibitions run in Accra through to Easter, we hope to tour the exhibition to other venues, continuing the conversation about how retail modernism, colonial commerce, and architectural heritage intersect. This exhibition reminds us that architecture is never merely about buildings; it’s about the economic, social, and political systems that produce them.
The Kingsway Exhibition has been sent to Accra and carefully stored at the Jamestown Cafe for a few months now. We were finally able to unpack the vast pallet on Friday morning and spent the weekend constructing the two pavilions and installing the light boxes and panels.
The exhibition is being extended and reimagined through a further collaboration with Allotey Bruce Konuah on a series of vinyl street banners that will be installed on the exterior walls of the gallery space, as well as on the old ruined Kingsway Stores portico located next door.
The opening night is 15th January and all welcome. The exhibition will remain until Easter before it moves on…
Thank you to James Galliford and the Liverpool School of Architecture Technical Team for their expertise on the fabrication and installation, and to Claire Tunstall and Unilever Archives team for all their help and support sourcing the images and visuals.
We’ll be setting up the Kingsway Stores exhibition at Jamestown Cafe and Gallery, Accra, this week. The two pavilions have made their way from Liverpool to Ghana and are ready for installation. The opening is on Thursday 15th January from 6pm – all very welcome. We’ll be based at the cafe from Friday 9th – so if you’re in the vicinity please call in. The exhibition will run until Easter and then we’ll tour it to other venues, with details to be confirmed.
When I was scanning the images for the Kingsway Stores exhibition and recent article, I came across the Takoradi Kingsway in a colour slide. It wasn’t a building I was familiar with and hadn’t seen any other references to it within the wider UAC archive. The design is also different to the other branches – it doesn’t seem to fit with the earlier Millers (old Accra) or F&A Swanzy (Kumasi) stores – nor with the James Lomax-Simpson designs found at neighbouring Sekondi and Cape Coast. The branch at Sekondi complicates things further – why would there be a Kingsway at both Sekondi and Takoradi when they’re so physically close together? The Takoradi branch is also a substantial structure – far larger than might be expected for a town of this scale. Perhaps it was used as a warehouse or depot for the wider enterprise, receiving the imported goods from the neighbouring port that had opened in the 1920s, or was it used as a regional office and retail outlet for the UAC (or one of its predecessors) when the new town and port was set out? The archives include some replanning and refurbishment plans from the 1960s but nothing on the structure’s history and design. The neo-classical facade with ionic columns in antis is also unusual – contrasting with the more moderne 1930s turrets and cantilevered canopies.
Kingsway Takoradi, Ghana: reproduced from an original in the Unilever Archive UAC/1/11/10/1/10, 1958.
I began to look at the maps of Takoradi to try to locate the structure, but couldn’t find anything on this scale – it was only when I reviewed my photos of the town that I found a contemporary image. The building is still standing and largely unaltered. It’s located amongst the other large European trading properties that were built around the customs house, train station and post office. There’s also shipping offices for Palm Line and Elder Dempster, along with a Barclays bank within this commercial cluster.
This article examines the operative uses of modernist design by the Kingsway Stores, an elite department store chain active across West Africa. Kingsway responded to independence by instrumentalizing a particularly modernist domesticity through a series of didactic marketing efforts and the construction of boldly modernist new stores. While it was responding to African demands, this instrumentalization of modernist design was planned and executed as a business survival strategy: modernism is here revealed as complexly imbricated with colonial and neocolonial profit-seeking.
Kingsway Apapa, Lagos, Nigeria, Reproduced from an original image in Unilever Archive, UAC/1/11/10/1/9/1
Harrison, E., Jackson, I., Addo, I. A., & Muraina, O. (2024). “Kingsway leads the way to modern living”: British Profit-seeking and Modernism in Ghana and Nigeria 1920–1970. Journal of Design History, Article epae010. https://doi.org/10.1093/jdh/epae010
We came across a drawing for Kingsway Stores in Tamale, dated August 1961 (Unilever Archive ref: UAC/2/10/B3/4/3/5/1). The architect is currently unknown – only their initials are stated, “A U B” . The layout is typical of the Kingsways found in smaller cities from this period, catering more as a supermarket than a department store. But the exterior, with its rubble-stone wall, flagpole, and cantilevered concrete canopy above the entrance follows a design pattern found elsewhere, such as the Kingsway Jos, Nigeria.
UAC/2/10/B3/4/3/5/1, Tamale Kingsway plans, 1961. Reproduced with permission from the original in the Unilever Archives.Kingsway Tamale 2024, Photo by Martin Wallace
We were eager to find out if the Tamale store could still be found and began searching the city centre to see if it had survived. A number of late colonial and early independence era commercial structures can still be found, along with some innovative banking and office spaces built in the 1970s. We were able to locate the Kingsway – now a bank – with its distinctive stonework and the flagpole base still visible.
Kingsway Tamale 2024, Photo by Martin WallaceKingsway Tamale 2024, Photo by Martin Wallace
This week we installed our new exhibition: Shopping Emporiums of West Africa: The Kingsway Stores, at Lever House, Port Sunlight.
Following on from our research project into the architecture of the United Africa Company we’ve curated an exhibition that focuses on the department stores and their contribution to design, urban development and retail throughout the 20thC.
The exhibition has been co-curated with archivist Claire Tunstall, and developed from the research undertaken during the last 4 years with Ewan Harrison, Rixt Woudstra, Paul Robinson, and Michele Tenzon.
The exhibition includes images from the Unilever Archive arranged across two freestanding pavilions along with archival films, and a set of newly commissioned 3D printed models beautifully crafted by Liverpool School of Architecture students. The pavilions were fabricated using CNC routers with the expert help of LSA’s technicians.
The catalogue is available here. This is just the start – the next step is to tour the exhibition from their current home in Port Sunlight to Birkenhead, Liverpool, Accra, and Lagos.
As part of the Architecture of the United Africa Project I wanted to visit Banjul to investigate if there was any surviving buildings remaining from the UAC era. There was surprisingly little material in the UAC archive relating to the town and wider country – and we knew that the business focused its efforts elsewhere in West Africa. Despite this – there was a Kingsway Store, Palm Line Offices, and possibly several other European trading companies operating merchant stores, warehousing, wholesaling, and produce export businesses.
Kingsway StoresUAC warehousingPossibly African and Eastern Trading Corporation?
Banjul is a compact capital and we were able to quickly locate the old trading spots located around the Albert Market area. Here there are many traders importing fabric and textiles from China and India and it remains a thriving port. The Kingsway Stores and associated wholesaling lockups are still there, along with a series of other colonial period structures. Some of the older trading villas are now complete ruins and urgent documentation is required if rehabilitation isn’t possible.
Old Trading Store now ruined and overgrown
There are a number of Modern structures that we couldn’t identify, and some experimental architecture amongst the more restrained trading stores. There’s clearly a need for a mapping and documentation project to list and identify the history of these structures.
One of the highlights was the number of banking offices, including a design by Pierre Goudiaby (b 1947), the Senegalise architect responsible for Gambia’s airport, the National Theatre in Dakar, and the gigantic 49m tall African Renaissance Monument, also in Dakar.
Bank in Banjul by Pierre Goudiaby, 1985Banjul Airport, Pierre Goudiaby, 1997African Renaissance Monument, Pierre Goudiaby, 2008
This is the first article in a series that considers reflections on the value of interpretation in combination with the technical practice of cataloguing, authored by CCA staff and invited scholars and introduced by Martien de Vletter. Here, we examine changing terminology. CCA cataloguer Jennifer Préfontaine considers context and the use of the term “peon” in cataloguing the Pierre Jeanneret fonds, and Michele Tenzon, Ewan Harrison, Iain Jackson, Claire Tunstall, and Rixt Woudstra sift through reworkings that were made in the development of the United Africa Company archives.
The Importance of Context
Jennifer Préfontaine weighs meaning and intent when cataloguing archival materials
During Sangeeta Bagga’s Find and Tell residency in June 2019, we—the cataloguers at the CCA—came across material using a word with which we were uncertain. A plan drawing, held in the Pierre Jeanneret fonds that Bagga was studying, labels “Peons’ Houses” as the title of a project in Chandigarh, from 1952.1 From definitions found in print and online dictionaries, we felt that “peon” could be understood as harmful in some contexts but neutral in others. A word can have different meanings, different geographies, and even different histories, in particular colonial histories. In cataloguing work, the choice of vocabulary has important implications in how researchers access and understand information. We needed to consider, is there a problem with the use of the word “peon” when identifying people?
We learned that the word “peon” has different meanings and origins depending on where and when the term is used. Among other definitions, it means a labourer or a non-specialized worker.2 In Latin America, especially in Mexico, a “peon” has additionally come to denote a labourer that has an obligation to work for their employer until their debt was paid off.3 This type of “labor practice”4 has served as the basis of what would become known as “peonage” in the period after the abolition of enslavement in the United States, where many African American freedmen and freedwomen with limited options were forced and bound into this system that maintained an involuntary servitude.56 It seems within this American context that the use of this word in cataloguing should be reassessed. However, comparatively, in South Asian countries, particularly in India and Sri Lanka, the word “peon,” brought by the Portuguese, historically meant a foot soldier or a police officer.7 These days, it refers, in an Indian context, to a messenger or attendant, especially in an office,8 designating the entry-level position in governmental and non-governmental organizations.910
Considering that the materials from the Pierre Jeanneret fonds that include the word “peon” in their descriptions are related to Chandigarh, would it be acceptable to use the term despite the negative connotation it bears in another context, especially the American one? Shall we use a different term, or keep this “contentious” word with the possible addition of a contextual note?
As the CCA is an international institution located in North America, we wonder if it is preferable to remove a word that is potentially harmful from our descriptions, even if it remains in use and seemingly appropriate in other cultural contexts. What about the research behaviour of our users? Experts on Chandigarh, particularly on Le Corbusier and Pierre Jeanneret’s works, might be expecting the word “peon” and search for it in our catalogue. In order to understand the use of this term within the framework of the study of Indian architecture and society, we decided to reach out to experts of this field of research.
For Dr. Sangeeta Bagga,11 Principal at Chandigarh College of Architecture, Vikram Bhatt,12 author of Blueprint for a hack, Resorts of the Raj, and After the masters, and Dr. Vikramāditya Prakāsh,13 author of Chandigarh’s Le Corbusier and One Continuous Line, and editor of Rethinking Global Modernism, the word “peon” is an appropriate term used to designate an entry-level position at government levels in India. However, they point out that private corporations do not generally use the term anymore. Bhatt mentions that an equivalent word is “chaprasi,” and there might be other equivalent terms in other regions of India. Bagga argues that, although “office boy” is the term currently used in the private sector, “peon” still describes a position that allows people to work in dignity in a non-technical job, and people in India do not necessarily associate the word with a colonial background. It was institutionalized under the British period, but it still is in use today, without any negative connotations. Both Bhatt and Prakāsh acknowledge that while the term is still in use, it is not a word used in everyday conversation. To them, it could carry derogatory implications, depending on how it is used.
Bagga and Bhatt also mention that Chandigarh is a city that was laid down to a precise hierarchy initially with thirteen types of government housing in which the “peons” were at the lowest end.14 Bagga adds that with Jane Drew and Pierre Jeanneret’s work, it was the first time that the “peons” had planned housing accommodations.15 She underlines that the architectural drawings and other materials attest to this nomenclature; this type of housing was specifically called “peons’ houses,” as is depicted in the plan’s title. If the word is absent from the description, how would a researcher find it?
We might not be able to dissociate the use of the word from the context in which it appears. Prakāsh recommends keeping the term with respect to the Pierre Jeanneret fonds, noting that there is not a “right” interpretation of a word, certainly not based on an “original” meaning. For Bhatt, for as long as there have been contacts between the Western and Eastern worlds, languages have mutually influenced each other. With this in mind, Bhatt said that he would not be hesitant to use this word, but cataloguers should certainly recognize the different contexts in which it is used.
From these discussions, it seems apparent that the word “peon” carries different weights and meanings based on its context. All three experts recommend that we continue to use “peon” in our descriptions as part of the title field, and that we should add, if relevant, a contextual note explaining the word. As we recognize the importance of examining the changing meaning of words over time and context, especially when they are used in relation to how you refer to people directly, processes like this one, will help us set guidelines for more mindful descriptive work.
We would like to thank Sangeeta Bagga, Vikram Bhatt, and Vikramāditya Prakāsh for sharing their thoughts on this topic.
Reworking, Recaptioning, Moving Beyond
Michele Tenzon, Ewan Harrison, Iain Jackson, Claire Tunstall and Rixt Woudstra examine the Archives of the United Africa Company.
The Unilever Archives in Port Sunlight, United Kingdom, host a vast collection of items documenting the United Africa Company (UAC). A wholly owned subsidiary of Unilever, the UAC was a vast trading and manufacturing empire that itself in turn owned and managed numerous subsidiaries ranging from retail, textiles, timber, and raw material extraction mainly, but not exclusively in the British West African colonies. The scale of the UAC venture throughout the late nineteenth and twentieth century, the company’s role in colonial exploitation, as well as its economic and political manoeuvring into the post-Independence period, render its archive both a problematic and rich repository to catalogue and analyse. Archives have been the subject of a body of theoretical writing from post-colonial perspectives. This has framed the archive as both a locus of power and a technology of domination in and of itself. As the archive of the largest British business in West Africa, and one deeply implicated in the colonial patterns of resource and capital extraction in the region, the UAC archive can equally be theorised in this way. Yet, the UAC archive is also punctuated by moments of hesitancy, contestation, and challenges to the UAC’s attempted hegemony.
The UAC produced an archive as a by-product of the everyday transactions of business in the African colonies: its reports, board minutes, marketing plans, press releases, and ledgers have subsequently been ordered, catalogued, and cared for by a team of curators and archivists. But the UAC also pursued archival impulses of its own: UAC staff collected maps, African artworks and ephemera, personal correspondence and memoirs, as well as taking, collating and cataloguing thousands of photographs between 1880 and 1980. This impulse to collect and catalogue the African world around it shows the UAC’s attempts to impose an archival logic on the diverse, even unwieldy, business empire that it controlled, or attempted to control.
For architectural historians, the photographic collection is of particular interest with its bias towards recording buildings, places, people, and special events. The vast amount of visual material was produced by employees working for different subsidiary companies, each with their own objectives, vantage points, and outlooks. The contributors and content are also diverse in their geographical reach and emphasis, with records spanning vast tracts of the African continent, as well as smaller forays into the Middle East, India, and the Americas. Overall, and in coherence with the nature of a corporation which was indeed multiple, internally diverse, and geographically spread out, the collection appears as a corpus of interrelated but distinct archives each with their own provenance, consistency, detail, and granularity of data.
Considerable effort and expense were devoted to producing and presenting this photographic material. Each subsidiary produced its own documentary evidence by developing a visual record or compendium of their businesses that sat alongside the accounting records and lists. In providing sound evidence that business activity was taking place, the photographic medium was particularly useful to the parent company. Taken with a specific agenda and focus, the photographs were processed and printed before being selected to feature in specially produced albums and often accompanied by printed captions or handwritten comments. In many cases, the photographs became a surrogate for travel as many of the directors and business managers had never visited Africa and had no first-hand conception of what their business interests and assets looked like.
The images demonstrated that stores had been built, that goods were properly stocked on the shelfs and that everything was ‘as promised’. It provided reassurance for owners and shareholders, but also became a form of advertisement as is reflected by the careful organisation of these documents in the archive’s Public Relations folders. Through the photographs, distance and geographical separation seemed less important as the visual evidence which they offered ultimately delivered a sense of proximity by bringing a particular version of Africa back to the European shareholders. Photographs were meant to create a familiarity which could justify the company’s overseas presence and show that a colonial territory was ripe for development, therefore reassuring investors as well as European staff.
Because of the peculiar role of the photographic documentation for UAC’s activities, the forms of their collecting, defining, and claiming, offers a vantage point from which we can see how the company viewed, perceived, and chose to record the African social and physical environment. The image library was not fixed – it was added over time, revisited and modified. Titles were remade, notes were added, reflecting not only the transformation of the built environment, such as the extension or refurbishment of the company’s premises, or the acquisition or selling of properties, but also the shifting political situation after elections, riots, or strikes and the resulting legitimacy challenges that the company faced.
Such reworking of the archive is especially evident in those sections of the archive in which photographs have been selected and mounted onto cards, as a compiled photography library arranged first by country, then by themes. This collection was compiled to assist the production of marketing reports, company magazines, newsletters, press releases, and advertisements. The production of these publications and public relations material required the finest images and a cataloguing system allowing them to be quickly located. The notes written on the cards indicate that the UAC staff exercised a control towards what was deemed appropriate and suitable for the company’s image.
On some of these cards the captions were edited replacing terms which were perceived as outdated or inappropriate. Hence, an image described as “Native workers” was subsequently crossed out and replaced with “African workers”, before being relabelled again as “Employees”. In other instances, “African huts” was replaced by “African homes”, and “European Housing” was renamed “Management Housing” to reflect the Africanisation process of the 1950s – the recruitment and promotion of African staff within the company – which the UAC had embraced as a strategy to repair its legitimacy during the decolonisation phase. Some other images, instead, were marked as ‘to-be-withdrawn’ because the signage of shops of factories employed colonial toponyms which, after independence and for obvious reasons, had become offensive for African audiences. Whereas an image of Ibadan showing a district of low-rise houses built with adobe bricks was deemed no longer usable as it probably conveyed an unwanted sense of precariousness to the public and especially to potential investors.
We don’t know who exactly was making these decisions and how frequently the images were reassessed and relabelled. Unlike the archiving process where archivists generate titles, here they formed part of an image library. However, the fact that the photographs, rather than being re-mounted onto new cards were instead amended by striking through older labels, suggests that perhaps this context was considered valuable, if outdated. Nonetheless, letting this meta-analysis of the archive and its shifting cataloguing and labelling strategy to emerge, required challenging the traditional way in which archives are experienced.
Moving beyond the catalogue
We rarely get to see the archive in the way that one can peruse the books of a library. Instead, we experience it with no direct access to the stores and therefore no opportunity to examine the collection in person. In most cases, files are brought to the researcher after consulting a catalogue, making requests and completing slips and are examined one file at a time. While there are obvious reasons for such restrictions which aim at ensuring the integrity and safety of the material, the necessity of surveillance imposes an examination of the material in extremely compartmentalised or limited ways.
In our research project ‘The Architecture of the United Africa Company: Building Mercantile West Africa’ we have questioned this approach and attempted a different procedure that granted the research team access to the archival storage spaces. ‘Open access’ to the collection has been granted to the research team which has enabled browsing and the ability to quickly sample a box or file without even removing it from its location in the storeroom. The research team has been given extensive training in basic archive procedures, manual handling and health and safety. Retrieval slips were still completed and utilised, but the physical act of obtaining the files and accessing the store rooms was granted to the research team enabling the archive team to focus on their day to day work. The ability to compare boxes, view multiple files, or simply randomly ‘dip’ into boxes has enabled a far greater appreciation of the entire UAC collection, has accelerated our ability to ‘get through the material’, and also reduced the labour for the archives team. Viewing all the photograph albums on the shelves and to see how one album compares in size and scale to the others as well as the ability to visualise the files and their arrangement has helped us to understand the business structure in ways that would not have been possible otherwise.
This procedure, which was made possible by the prolonged collaboration between the academic team and the archive’s management team, has enabled a different working method to emerge. If the re-captioning of UAC’s photographic collection testifies how European capitalism coped with political change and pragmatically adapted itself to the shifting paradigms in the decolonisation phase, acknowledging such additional layers require ‘moving beyond’ the catalogue. The stratification of meanings and orientations which took the form of an almost curatorial approach to the cataloguing of the photographs reveals the biases and the shifting sensitivities of the actors involved in the production and management of the archive. However, such a critical interpretation of descriptive practices requires questioning the traditional interface between archivist and researchers, ultimately allowing engagement with the archive as a complete and stratified entity.
Notes
1 The term “peon” is also found on other material from the Pierre Jeanneret fonds.
2 The word has several meanings across times, languages, and cultures. Not all of them will be covered in this text. It also refers to the pawn in a chess game and to a low unit in some strategy computer games, for example.
3 William Wirt Howe, “The Peonage Cases,” Columbia Law Review 4, No. 4 (April 1904): 279.
4 Pete Daniel, “The Metamorphosis of Slavery, 1865-1900,” The Journal of American History 66, No. 1 (June 1979): 89.
5 Daniel, “The Metamorphosis of Slavery,” 1979.
6 Peonage is not exclusive to the United States. Various forms of “peonage” have existed or still exist across the world.
7 Collins English Dictionary, s.v. “peon,” accessed November 15, 2021, https://www.collinsdictionary.com/dictionary/english. Webster’s Third New International Dictionary of the English Language, Unabridged (1981), s.v. “peon.”
11 Dr. Sangeeta Bagga, Zoom meeting, November 19, 2021.
12 Vikram Bhatt, Zoom meeting, November 25, 2021.
13 Dr. Vikramāditya Prakāsh, Email exchanges, November 2021.
14 At the request of Jane Beverly Drew, one of the three architects with Pierre Jeanneret and Edwin Maxwell Fry responsible for the design of most of the government housing, an additional fourteenth type, known as “cheap houses,” was designed by Drew for, the previously unaccounted for, government employees who were earning the lowest-wage. Kiran Joshi, Documenting Chandigarh: The Indian Architecture of Pierre Jeanneret, Edwin Maxwell Fry, Jane Beverly Drew (Ahmedabad, India: Mapin Publishing Pvt Ltd.; Chandigarh, India: Chandigarh College of Architecture, 1999), Volume 1, 43. Sarbjit Bahga and Surinder Bahga, Le Corbusier and Pierre Jeanneret: Footprints on the Sands of Indian Architecture (New Delhi, India: Galgotia Publishing Company, 2000), 131.
15 Bagga also adds that this new housing typology for the “peons” continues to this day, with the same purpose, function, and responsibility of roles.
Kingsway, Sekondi Advertisement Picture courtesy of Unilever Archives
Kingsway Stores was the most exclusive retail chain in colonial British West Africa. Established by a British import-export firm, Miller Brothers, the chain’s first two department stores opened in Accra and Kumasi in 1915-1920 and were explicitly modelled on Harrods and Selfridges. Named for the boulevard in London’s Holborn, where Millers was headquartered in a stodgily baroque office building, the Kingsway Stores sold imported food, clothing and home wear to a primarily British expatriate clientele. By 1929, a series of mergers and takeovers saw Miller Brothers absorbed into Unilever’s vast African subsidiary, the United Africa Company, which is currently the subject of a collaborative research project led by the University of Liverpool and Unilever Archives, and funded by the Leverhulme Trust.
Kingsway Stores, Sekondi, 2022 Image: Iain Jackson
The Kingsway chain grew under the United Africa Co.’s ownership and by the early 1950s, Kingsway stores traded in each of the British West African capitals, Accra, Lagos, Freetown, Banjul, and in many of the larger towns and cities across the region: Kumasi, Cape Coast, Sekondi, and Tamale in the Ghana, and in Jos and Kaduna in Nigeria. Like many of these stores, the Sekondi store was designed by the Unilever In-House Architects and Engineering Department, headed by James Lomax-Simpson. A graduate of the University of Liverpool School of Architecture, Lomax-Simpson designed numerous buildings for Unilever, including housing at the famous company town, Port Sunlight. The designs that his team produced for United Africa Co. offices, warehouses and retail stores across West Africa tended towards the mildly moderne, with some slight modifications for local climatic conditions through the use of canopies and verandas to provide shading from the sun and allow for the higher loads of rainwater run-off required during the rainy season. The Sekondi Kingsway store is a paradigmatic example of this work.
Party at Kingsway Store in Bathurst/Banjul, Gambia, held in 1953. Picture courtesy of Unilever Archives.
The growth of the Kingsway chain in the interwar years reflected the expansion of British expatriate technicians, civil servants and businessmen during a period known as ‘the second colonial occupation.’ Increased investment in development projects, ultimately designed to maximise the flow of cocoa and precious metals from West Africa and thus boost Britain’s dollar reserves, saw not only an increase in British expatriate staff working in late colonial West Africa, but also their increasing embourgeoisement. The growth of the chain also reflected, and, indeed, facilitated, changes in the gender balance of British communities in West Africa. British women were originally discouraged from settling in the region, but by the 1940s the availability of malaria prophylaxis and yellow fever vaccines saw increasing numbers of women taking positions within colonial administrations, and wives joining their husbands on tours of duty across the region. As Laura Ann Stoler notes, the presence of European women ‘accentuated the refinements of privilege and the etiquettes of racial difference… women put new demands on the white communities to tighten their ranks, clarify their boundaries and mark out their social space.’ Racially segregated bungalow reservations proliferated across ‘British’ West Africa in this period. Within these reservations, ‘Europeanness’ was performed through a constant round of dinner parties, drinks parties, tennis parties, through the consumption of imported tinned and preserved food, through patterns of dress and home decoration. Kingsway stores, which emphasised that ‘orders were delivered direct to bungalows,’ supplied all the goods required for this memetic of bourgeoise English life.
By the mid-1950s, as political decolonisation neared in West Africa and both civil services and expatriate companies increasingly ‘Africanised’ their staff, the Kingsway Stores faced the loss of its primary customer base. Perhaps paradoxically, the company management combatted this through a programme of expansion. Boldly modernist new stores, designed by the British commercial architectural firm TP Bennett & Partners, were opened in Accra, in the Lagos suburbs, in Ibadan and Port Harcourt in Nigeria. At the same time, didactic marketing campaigns – exhibitions, product demonstrations, fashion shows – were instrumentalised to sell a vision of modern, and, indeed, modernist, domesticity to an elite African clientele. An Ideal Homes Exhibition, sponsored by the British Design Council and held at the Lagos Kingsway Store in 1962, for example, offered advice on ‘such subjects as how to create harmony with simple furnishings and the tricks of entertaining which make a house-wife into a hostess.’ Kingsway at the end of empire therefore shrewdly manoeuvred itself away from selling ‘Europeanness,’ to selling ‘Modernity’ to the emerging, post-colonial, African elite, a shift in mode that sheds light on the entanglements between modernist architecture and design on the one hand, and colonial and neo-colonial profit extraction on the other.